Case studies
Growth I’ve led, and how.
Every number here came from a system: instrumentation, bidding on value, segment-level focus and a team that could ship. Each case study covers the context, the problem, what I changed and the result.
10x
Fleetio · Demand Generation, Senior Manager · 2018–2025
Fleetio: 10x inbound ARR on a $4M+/yr paid program
Rebuilt paid acquisition around revenue-weighted bidding, then doubled trial-to-paid by treating activation as a growth channel, not a product afterthought.
4x
CoPromote · Head of Marketing (Growth) · 2013–2018
CoPromote: 4x member base to 700K+
Built the growth team from zero and ran acquisition, activation, conversion and retention for a creator cross-promotion network of 700K+ members.
2M+
kikin · Product Manager · 2009–2013
kikin: from 300K to 2M+ monthly active users
Led user acquisition and growth for a contextual search product, scaling MAUs profitably with LTV/cohort analysis and building the analytics stack to prove it.
Building a demand engine for a B2B SaaS product?
I take on a small number of advisory conversations each quarter: paid-acquisition audits, attribution and measurement, trial-to-paid conversion.