Skip to content
Gregory Schnese.

Resume

Gregory Schnese

Director of Demand Generation · theschnaz@gmail.com

Download PDF

Profile

Technical growth leader with 15+ years of experience building and guiding teams to significant results, highlighted by a 10x inbound ARR increase at Fleetio. Skilled in data-driven strategy and in executing the technical work myself. Currently Director of Demand Generation at FMX.

Experience

  1. Mar 2026 – present

    Columbus, OH (Remote)

    Demand Generation, Director

    FMX

    • Own FMX's cross-channel demand generation strategy, accountable for marketing-qualified leads and pipeline.
    • Run paid digital, campaign and event marketing, and test new channels based on lead quality and conversion.
    • Own the reporting framework used to track campaign performance and funnel conversion by channel.
    • Lead and develop the demand generation team and align campaigns with Sales, Product and executive leadership.

  2. Apr 2018 – Sep 2025

    Birmingham, AL (Remote)

    Demand Generation, Senior Manager

    Fleetio

    • Doubled the trial-to-paid conversion rate for a B2B SaaS product, significantly improving user activation and long-term value.
    • Managed a paid acquisition budget of over $4M/year to deliver 10x inbound ARR growth, running and optimizing multichannel campaigns, including SEO content targeting high-intent segments.
    • Hired and led a cross-functional growth team of product managers, developers, designers and engineers to ideate, prototype and scale growth initiatives.
    Read the case study →

  3. Sep 2013 – Mar 2018

    New York, NY (Remote)

    Head of Marketing (Growth)

    CoPromote Inc.

    • Built and led the marketing and growth team, owning acquisition, activation, conversion and retention for 700K+ members.
    • Integrated growth experiments into product roadmaps with engineering and design; managed a $1M+ paid acquisition budget, optimizing with SQL and BI tools.
    • Designed product features, ran cohort analysis to improve engagement and LTV, and implemented SEO, producing a 4x increase in member base and SaaS revenue.
    Read the case study →

  4. Jul 2009 – Sep 2013

    New York, NY

    Product Manager

    kikin Inc.

    • Led user acquisition and growth marketing, using LTV/cohort analysis and retention experiments in Google Analytics and SQL to scale to 2M+ monthly active users for a desktop browser plugin.
    • Drove 50K+ installs on a $28K budget, reaching top-25 and top-10 App Store rankings for kikin Browser for iPad through a targeted pre-launch campaign.
    • Built analytics infrastructure (Excel, PHP, PostgreSQL) for growth metrics and automated reporting; generated 5K+ pre-launch email signups.
    Read the case study →

Projects

  • 2021 – present

    Day: The Dailyness App · Founder

    React Native app that promotes daily practice and rewards users with Bitcoin.

  • Dec 2024 – present

    Bitcoin, Borrow, Die · Founder

    Financial modeling tool and weekly newsletter simulating a wealth strategy that uses Bitcoin as collateral.

  • 2026 – present

    BitStack · Founder

    Bitcoin portfolio tracker and planning app with Bitcoin-backed loan monitoring and liquidation alerts.

Education

  • New York University

    Master of Science in Management and Systems

    Dean's Graduate Fellowship Scholarship

  • University of Wisconsin–Milwaukee

    Bachelor of Science in Information Resources

Certifications

  • Google Ads Certification

    Google · 2024

  • Certified Associate in Project Management (CAPM)

    Project Management Institute · 2007

Skills

  • Demand generation
  • Paid acquisition (search, social, review sites)
  • Attribution & measurement
  • Experimentation / A/B testing
  • Lifecycle & trial conversion
  • SEO & content
  • React / React Native
  • Analytics & BI
  • Building with AI coding agents