Advisory
Selective help for B2B SaaS demand engines.
I take on a small number of advisory engagements each quarter, alongside my full-time role. They are scoped, time-boxed and built around the systems behind the case studies on this site.
Paid acquisition audit
A structured review of your paid program: conversion events, bidding strategy, budget allocation and reporting. You get a written teardown and a prioritized plan to move spend toward revenue.
Best forB2B SaaS spending $50K+/month on paid
Measurement & attribution build
Design the funnel events, bounties and reporting your team needs to bid on value instead of volume, and the data plumbing to get them to the ad platforms.
Best forTeams whose ad platforms optimize to leads, not pipeline
Trial-to-paid sprint
Find the segments and behaviors that predict conversion, then design the onboarding and lifecycle experiments, sized so they can actually reach significance.
Best forProduct-led or free-trial SaaS
Why me
- 10x inbound ARR and 2x trial-to-paid at Fleetio, on a $4M+/yr paid budget.
- 4x members and SaaS revenue at CoPromote, to 700K+ members.
- I can do the technical work myself, from tracking to shipping React and React Native apps.
The best fit
- Scoped, time-boxed engagements with a clear owner on your team.
- Programs measured on pipeline and revenue.
- Work that complements my full-time role at FMX.
Start with a short conversation.
Tell me what you’re working on. If I’m not the right fit, I’ll usually know someone who is.